Raising Awareness about Homelessness, Together with LG!

In the warm days of June, Ithaca had the pleasure of welcoming to the field of action people from the artistic field, with strong interest and willingness to offer, in the context of the excellent and valuable collaboration with LG.

The LG team together with Youlika Skafida, Giorgos Pyrpasopoulos, Dena Tsalaga, Haris Giakoumatos, Yannis Stankoglou, Eleni Morantzi, Natalia Arsenikou and Dimitris Makalias met with our fellow homeless people, they were informed about the current situation of homelessness in Attica, they learned more details about Ithaca‘s services and offered their support. At the same time, they had the opportunity to get to know the employees of the mobile unit, who participate in the Work Reintegration program, an initiative of Ithaca which LG supported in the beginning.

LG‘s significant support with the washing and drying units, both in Ithaca’s Mobile Unit and in the operation of the organization in the Multilateral Homeless Center of the Municipality of Athens, has led to the service of more than 9,000 beneficiaries and more than 170 tons of clean clothes, within 7 years of cooperation.

About Ithaca:

The non-profit organization Ithaca was founded in 2015 and aims to reintegrate and increase the social integration of the homeless and other vulnerable groups. Ithaca operates Europe’s first mobile laundry unit providing hygiene services and job reintegration opportunities to people from socially vulnerable groups. To date it has helped 9,000+ people, completing over 35,000 visits, delivering 170+ tons of clean clothes. By providing a psychosocial service, it has already responded to over 1,800 requests from beneficiaries, while it has successfully contributed to the work reintegration of 48 people from vulnerable groups.

About LG Electronics Hellas:

LG Electronics Greece was founded as a subsidiary company in 2002, as part of the international strategy for even faster and more efficient development. The aim is to make a strong contribution to both the Greek and European markets, based on the company’s long-term experience, supported by technological superiority, innovative design and an emphasis on quality pre- and after-sales services. LG Electronics Greece has established itself as a pioneer in all the developments of the digital age while it has established itself in the perception of its consumers and partners. During its course, the company has introduced many new products, applied new technologies in the manufacture of mobile and digital devices, and continues to strengthen its dominant position in the domestic market by presenting innovative, highly designed consumer solutions for home entertainment and appliances. In addition, LG Electronics Greece offers integrated solutions to professionals and businesses, as the LG Business Solutions professional department has experienced particular growth in recent years, successfully completing collaborations with leading Greek companies, as well as international and domestic tourist units, offering solutions with advanced HVAC systems, digital signage displays, hotel televisions and LED lighting products. For more information, visit www.lg.com/gr.