On the evening of December 19, Ithaca team, together with LG employees, went on an emergency action to support the people living on the streets of Athens.
The harsh winter conditions create precarious living conditions for the homeless population. With this in mind, Ithaca went ahead with a campaign to distribute clothing for the cold, in collaboration with its great supporter, LG.
More specifically, we distributed 60 bags containing blankets, isothermal shirts and leggings, socks, caps and gloves on main streets in the center of Athens.
Through the palliative services of Ithaca, which have as their main purpose the social reintegration of people from vulnerable social groups, we constantly aim to meet needs that improve the daily living of our fellow homeless people.
The non-profit organization Ithaca was founded in 2015 and aims to reintegrate and increase the social integration of the homeless and other vulnerable groups. Ithaca operates Europe’s first mobile laundry unit providing hygiene services and job reintegration opportunities to people from socially vulnerable groups. To date it has helped 7,900+ people, completing over 26,000 visits, delivering 130+ tons of clean clothes. By providing a psychosocial service, it has already responded to over 480 requests from beneficiaries, while it has successfully contributed to the work reintegration of 20 people from vulnerable groups.
About LG Electronics Hellas:
LG Electronics Greece was founded as a subsidiary company in 2002, as part of the international strategy for even faster and more efficient development. The aim is to make a strong contribution to both the Greek and European markets, based on the company’s long-term experience, supported by technological superiority, innovative design and an emphasis on quality pre- and after-sales services. LG Electronics Greece has established itself as a pioneer in all the developments of the digital age while it has established itself in the perception of its consumers and partners. During its course, the company has introduced many new products, applied new technologies in the manufacture of mobile and digital devices, and continues to strengthen its dominant position in the domestic market by presenting innovative, highly designed consumer solutions for home entertainment and appliances. In addition, LG Electronics Greece offers integrated solutions to professionals and businesses, as the LG Business Solutions professional department has experienced particular growth in recent years, successfully completing collaborations with leading Greek companies, as well as international and domestic tourist units, offering solutions with advanced HVAC systems, digital signage displays, hotel televisions and LED lighting products. For more information, visit www.lg.com/gr.