On the evening of December 19, Ithaca team, together with LG employees, went on an emergency action to support the people living on the streets of Athens.

The harsh winter conditions create precarious living conditions for the homeless population. With this in mind, Ithaca went ahead with a campaign to distribute clothing for the cold, in collaboration with its great supporter, LG.

More specifically, we distributed 60 bags containing blankets, isothermal shirts and leggings, socks, caps and gloves on main streets in the center of Athens.

Through the palliative services of Ithaca, which have as their main purpose the social reintegration of people from vulnerable social groups, we constantly aim to meet needs that improve the daily living of our fellow homeless people.

About Ithaca:

The non-profit organization Ithaca was founded in 2015 and aims to reintegrate and increase the social integration of the homeless and other vulnerable groups. Ithaca operates Europe’s first mobile laundry unit providing hygiene services and job reintegration opportunities to people from socially vulnerable groups. To date it has helped 7,900+ people, completing over 26,000 visits, delivering 130+ tons of clean clothes. By providing a psychosocial service, it has already responded to over 480 requests from beneficiaries, while it has successfully contributed to the work reintegration of 20 people from vulnerable groups.

About LG Electronics Hellas: 

LG Electronics Greece was founded as a subsidiary company in 2002, as part of the international strategy for even faster and more efficient development. The aim is to make a strong contribution to both the Greek and European markets, based on the company’s long-term experience, supported by technological superiority, innovative design and an emphasis on quality pre- and after-sales services. LG Electronics Greece has established itself as a pioneer in all the developments of the digital age while it has established itself in the perception of its consumers and partners. During its course, the company has introduced many new products, applied new technologies in the manufacture of mobile and digital devices, and continues to strengthen its dominant position in the domestic market by presenting innovative, highly designed consumer solutions for home entertainment and appliances. In addition, LG Electronics Greece offers integrated solutions to professionals and businesses, as the LG Business Solutions professional department has experienced particular growth in recent years, successfully completing collaborations with leading Greek companies, as well as international and domestic tourist units, offering solutions with advanced HVAC systems, digital signage displays, hotel televisions and LED lighting products. For more information, visit www.lg.com/gr.

The vast majority of the population is affected by the winter. More specifically, people who live in precarious conditions by being homeless, are affected even worse. With that in mind, Ithaca along with Avin, offered “A Warm Hug” to people that are in need. 

Every Tuesday of November, employees of Avin, volunteered, supporting the work of Ithaca, while also offering kits with essentials for the winter, hot drinks and biscuits. A small bag with a blanket and raincoat, tea, biscuits and cereal bars were handed to more than 80 beneficiaries! 

About Ithaca:

The non-profit organization Ithaca was founded in 2015 and aims to reintegrate and increase the social integration of the homeless and other vulnerable groups. Ithaca operates Europe’s first mobile laundry unit providing hygiene services and job reintegration opportunities to people from socially vulnerable groups. To date it has helped 7,900+ people, completing over 26,000 visits, delivering 130+ tons of clean clothes. By providing a psychosocial service, it has already responded to over 480 requests from beneficiaries, while it has successfully contributed to the work reintegration of 20 people from vulnerable groups.

About Avin: 

AVIN, one of the leading names in the Greek oil market, started its operations in 1977. It has been a 100% subsidiary of Motor Oil since March 2002. Today it employs over 200 workers, has its own oil storage facilities in Agios Theodoros, Corinthia and counts 640 fuel stations throughout Greece, 160 self-operated and 480 cooperative ones.

AVIN products represent a wide range of advanced technological proposals. From the beginning of its operation until today, AVIN faithfully and consistently applies a human-centered philosophy, where ethics, consistency and respect for the consumer are the main characters. In harmony with the spirit of the times and the need for the energy transition, the Company invests in the grid in new forms of energy. Non Fuel Retail is also a strategic growth pillar. The strengthening of “AGORA” retail stores continues and is renewed, reaching 97 gas stations with new rooms, simultaneously increasing the relevant code. An important tool in achieving the Company’s goals is the AVIN Earn program. The program is a great success as it has exceeded 1 million members, with a penetration rate of over 70% of the total consumption of self-operated gas stations. The high level of the products, the network, the operational readiness of the staff and the consistency of delivery even under the most adverse conditions are the reasons why AVIN has won the public’s preference in gas stations and in the industry.

AVIN’s vision is to be recognized as a leading Greek petroleum company, supporting people, offering quality products and services in an honest and responsible manner, utilizing the strength and technology of the Motor Oil refinery. In a market that changes a lot, AVIN, with the active support of the Motor Oil Group, leads the way and adapts to the new data, aspiring to become the best Greek company in its sector.